local enterprises. Shortening the time for developing the distribution channel through a joint-venture with state-operated company
E-Mart: local state-owned company = 98:2 => by joint venture, solve the problem of Kwan-si and maintain the nondiscrimination policy against local employees.
B. Product strategy: Adopting differentiated pricing strategy and providing advanced services
local knowledge of the highly fragmented Mainland market, foreign players have yet established significant presence in the mass market and in second- and third-tier cities.
Sources of products
Foreign cosmetic products sold on the Mainland can be basically classified into three types: imported, self-manufactured by foreign brand owners and produced by local OEM factories. The imported goods are
Local Economy Enhancement by Film Festival s & Film Production
Actual Events
San Francisco:
Film Production
→9,000 jobs &
$170 million
Korea:
Busan Intl. Film Festival
→ tourists expenditures were
$3 million
Our Assumption
Korea:
Film Production:
300,000 visitors
Germany:
Film Production:
12,000 jobs
Localization
Adaptation
Activation of franchise
Entrust authority to the country’s head office
Differentiated marketing strategy
Product development
Standardization
Using brand power and image
Transfer the “classic” product from the US
Connection between head office in the US and the country
Franchise management system and standardized manual
STP analysis
Local Coca‐Cola organization consists of Coca‐Cola Korea Company and Coca‐Cola Korea Bottling Company. And those are independent corporate. Coca‐Cola Korea Company charges of making juice, protecting brand, promoting brand. Coca‐Cola Korea Bottling Company, as a corporation of Korea, charges of production of product, distribution, and customer service.
3. Brand
market size, based on top 8 companies’ sales, is about 4,191 억원 which is 12.1% increase compared to the last year, 2002.
Whereas fast food market is in maturing stage, family restaurant market is yet in growing stage.
Steak & Salad
For family & friends
Localized dishes
Abundance with luxury
Steak, bushman bread & sweet potato
Targeted women in their 20s~30s
Outstanding service
product to introduce in the target foreign country
It depends on Attractiveness and Competitive position analysis,
A country that have high Attractiveness as well as high Competitive position Analysis is called by Good market, we can introduce computer which is very competitive and suitable for attractive market to Good market
<중 략>
. Market-skimming pricing strategy.
It`s one of ge
product design, product positioning, brand name, packaging, selling prices and customer service programs are performed in uniform with no influence by different individual market status. Meanwhile the standardization in marketing process is a process that makes marketing plan or strategy unify.
2) Localization
Localization can also be divided in to two groups which are marketing program and ma
product from the first stage and made suppliers to deliver raw materials and components suited for Nokia’s standard. Its local purchasing size is increasing annually following the expansion of business sector.
2.2.2 OPERATIONS
Manufacturing By Orders Based On Rapid Responding And Capacity
In the industrial complex such as Nokia Center, there are mobile phone components factories and service
products.
O5——S5:More opportunity in the capital market funding, make use of financial management to bring down the capital cost.
O6——S2、S3:Localization of human resources management strategies to attract local talents and reduce the cost of LG electronics.
O1——W1:Overcome manufacturing facilities to ensure that the manufacturing facilities and techn